How to start your own busineses on the Internet

[1.] People are getting more sophisticated on the use of the Internet, they expect doing business with you to be more streamlined and expect you to be as sensitive to them as conventional brick and mortar businesses.

[2.] Sending unsolicited mass E-Mail is SPAM and is not tolerated. This marketing method does not work as people are much less tolerant of SPAM e-mail than in the past. Buying and using list of email addresses should not be considered as part of your marketing plan.

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[3.] Putting up a web site and hoping to get in top search engine placement is a thing of the past. You can go to several places on the Internet and get a list of the top key words used in searches by the general public, you can even build a business model around the top keywords and good keyword phrases.

[3.b] But how many web sites are you competing against? The number is extremely large. Putting up a website is a very necessary thing to do, but thinking your going to become an instant success is not realistic. Most people could not afford to pay some search-engines what it cost to get top placement today.

[4.] Just blanket submitting your site address to thousands of search engines, FFA sites, Classified ad sites, and Bulletin boards will get you a lot of mail, but not much targeted traffic. Knowing how to target your market is the key to success on the Internet.

[5.] Paying a monthly fee to FFA (FREE FOR ALL LINKS) host to use their services will get you some traffic, and even some sales, but not enough to build an income from, maybe not enough to even pay your monthly overhead. Getting involved with MLM companies that do this kind of service can lead to some of them making a lot of money, but usually not you. In most cases these companies are just selling the same E-Mailing services to each other

[6.] Paying for Search Engine promotion is one way to help promote internet based businesses but you can do SEO work yourself easily and as much as you want with the right software.

[7.] Putting up a high tech Flash web site or one with a lot of bandwidth eating files is not going to increase your business, it will in fact do just the opposite. The successful sites are those that get the message across clear and fast and do not expect the customer to download new plug-ins onto their computers to view the web site. Most people are still using an average 56K Modem and are rarely connected at more than half the modems capability. People for the most part are on the net for primarily for two reasons, e-mail and seeking information.

An overview of Products and Business Models
There are two basic types of business with sub-categories under each of those

Services and Distributed Products

The key factor of any product distribution or service business is how much time, effort, and material is involved with each one.

One of my favorite statements told to me by a successful business owner, (All it takes to start a business is a customer!) and that is actually very true. But whether or not it is a profitable business actually depends on the business model and the effort involved in producing and delivering the product or service to the customer.

The example below illustrates the difference between being self employed and being a business owner:

SELF-EMPLOYED

He invest in the business and takes out bank loans to buy his own service vehicle and other necessary tools, he starts sending out advertisements in the newspapers and by word of mouth he starts to grow his business.

Now John is working twice the hours maintaining his business, has more expenses with insurance's, licenses and other things than before, and is also doing the physical work himself as well. One of the things that is stopping him from growing is the amount of time he is limited to. He has to handle sales, business duties and the labor. If he wants any time off, he loses money.

John decides that he has to hire help, now he has more business worries with employees, and still has to do the work to continue growing. John is much better at doing the work than the business side of things so he starts to lose ground on being able to do all of it himself, so he hires another person to handle taking calls and making appointments as needed. Now he has an office and phones to maintain and pay for, (Can you see where this is going)

In this example John became a competitor in a limited area with the person that he had worked for, and in turn will create the same trend until an area is saturated with the same kind of services by the same kind of service oriented people.

BUSINESS OWNER

Lets illustrate how this same service industry that John had started above could have been done differently and at much higher financial success, lets simply change how the business was built in the beginning.

If John had taken the time to produce a business plan, setting up his business on a larger scale, he could have done far more and made much more income without spending nearly as much time as he had done the other way. The way a successful business owner would approach the same service would be by doing a survey of the needed industry in the area, model the amount of qualified employees needed to service the area, set up leasing options for a fleet of service vehicles, put in place the office and personnel to handle the sales and scheduling, and then presented the business plan to an investor, whether that be a bank or private lender with a schedule of income and pay back.

Doing the same service with more up front research and building on a business plan would be much more effective and profitable. As you can see, the difference is that John went into the whole concept in the first example as a self employed person, and even after hiring others, he was still self employed. In the second example, John could leave for a month and came back and the business would still be running. He could even use the success of the first model to build the same service industry in many places, further expanding his income and free time.

Realizing that the actual money being made is from the exchange of peoples labor and some parts sales, the profit coming from the difference between what was charged the customer and what is being paid to the employees and other expenses should be the first clue in how to become a business owner instead of being self employed.

The importance of this part about business is to point out that it isn't the service in particular that is the limitation on building the business, but the model and initial effort you apply to it.

If a business is going to be successful, it needs to have very large boundaries and not consume your limited time and resources to grow. Realizing your time is finite can be a great indicator of how to structure your business.

Now lets look at products:

There are two main categories of products, tangible, and intangible.

Both types of products are valid but may have different needs for, production, insurance, patents, copyrights, and packaging. Not to mention the shear logistics of delivery, shelf space, wholesaling, or retail point of purchase displays, etc.

Selling tangible products can be monumental depending on the type of product it is. Producing a small toy could involve huge amounts of investment in manufacturing, liability, and more that this E-Book is going to cover for obvious reasons. Instead we are going to focus on the marketing of the products, whether tangible or intangible, it is more important to know how to market them, not necessarily what the product is.

An intangible product could be a web- site requiring paid membership to access, an e-mail newsletter, ezine, software that can be downloaded, graphics or other content that can be sold via electronic transfer over the Internet. This is not a complete list, but it gives you and idea of an intangible product.

The advantages of selling intangible products on the Internet in comparison to tangible items:

Once the original item is produced, it self replicates for download and there is no limit on how many copies can be sold because of production problems, reproduction so to speak is done in (real time).

Packaging is not required in the physical sense, and the product can be (virtually) packaged just like this E-Book as an example.

Changes can be made on the fly for updating if it is served from an Internet site or by E-Mail, and updates can be made available at any time giving a good reason to contact the customer again.

Delivery can be nearly instantaneous without nearly the cost of sending a product by conventional means. This can lower the cost of the product substantially.

Customer satisfaction is immediate and can lead to more sales if the product has quality and leads to customer satisfaction.

There is no inventory to keep, lowering the problems and overhead of conventional products.

Now you can see why working with intangible products is so attractive for building income.

I was told once that: "The only way to become wealthy is to build something out of raw material and sell it for more than the cost." This is actually very true, but data is just as valid a product as physical material in this new internet-age.

SPECIAL OFFER - To find out more - order the ebook 99 Ways to make money on the Internet, plus many more ebooks included on Internet Marketing, Where to find products on the internet, plus much more, for a low price of only $9.97

•  Free Website Templates
•  Free E-Book of Games
•  Free E-Book of Calculators
•  Free CGI Scripts
•  Free Auto Responder Secrets
•  Free 1000 Killer Internet Tips

All of the above plus more is included with the Marketing Ebooks for only $9.97